Cherry-Coded in the City: Coach Holds NYC Pop-Up To Celebrate the Launch of their New Cherry Parfum
The fresh and intoxicating aroma of dark cherries, sweet vanilla and spicy pink pepper filled the air at the main entrance of the Macys’ at Herald Square Plaza in New York for the Coach Cherry Pop-Up Event on June 6th. A stretched out line of perfume lovers came out to try the new addition to…
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The fresh and intoxicating aroma of dark cherries, sweet vanilla and spicy pink pepper filled the air at the main entrance of the Macys’ at Herald Square Plaza in New York for the Coach Cherry Pop-Up Event on June 6th. A stretched out line of perfume lovers came out to try the new addition to the popular and growing trend of cherry-noted perfumes.
Check out the event recap on SHEENTV
Since the 2018 launch of Tom Ford’s Lost Cherry, priced between $255 and $400, there has been a rush in the beauty industry for cherry perfumes that give the same scent at an more affordable price. The 2025 Pinterest Predicts report identified “cherry-coded” beauty dominated the year, while Google searches for “cherry perfumes” has increase with the new sexy-sweet cherry wave.
How does the new Coach Cherry fall into this trend?
The new playful fruity-floral fragrance Coach Cherry Parfam is the third gourmand fragrance in the Coach perfume line. It’s predecessor, Coach Love Eau De Parfum follows the sample formula with bright, fruitier and cheerful notes of strawberries and rose.
The new Coach Cherry flanker arrives in the same signature bottle with a new sexy all-matte wine red bottle with matching coach tag with gold cherry keychain attached . The perfume is inspired by the energy of New York City and has been praised on social media for being long-lasting, sophisticated and without being overpowering.
Guests at the pop-up were treated to a free goodies like a photo opportunity with Coach Cherry background, free mini samples or a mini 4.5 mL bottle and a complimentary choice of free cherry matcha or cherry-flavored lattes from the Coach Cherry pop-up truck.
The cherry promotion didn’t stop there. Coach partner-up with the iconic landmark Macys’ for the event for a one-day exclusive deal $138 Coach Cherry Collection deal that includes: 3.0 oz bottle, a Coach cherry tote bag, and mini Coach cherry coin purse.
Many New York’s top beauty influencers were at the event to get free whiffs and to review the new fragrance. “It’s very fresh and sweet!” said Perla Perez, a beauty and wellness influencer and UGC (user-generated content creator) creator. She stop by the event for the invitation and experience.
The day-long event continue with Coach reps hyped up the new perfume and giving getting the promotion out to customers and escorting customers inside the store to get the Coach Cherry Collection deal.
Coach continue the cherry promotion hosting a second day of the pop-up on June 7th in SoHo on Spring Street and Broadway. This second day of the pop-up had the same free giveaways, but twice the turnout with the line wrapping around the city block.
The new Coach Chery Parfam is sold out at Macys stores and online , but available at other retailers like Ulta, Sephora, Bloomingdale’s. and the online at the official Coach and Coach outlet store, where the 0.33 travel rollerball is retailed for $37 , the 30mL is retail for $85 and 90mL at $138.
