Behind the lens: Imruh Asha on authentically styling PUMA’s Suede campaign
For our second instalment taking you behind the scenes of PUMA’s Never Not Suede campaign, Dazed’s very own Fashion Director talks about his journey and building a story around the Suede
Black News 
If you’ve picked up a copy of Dazed over the last few years, you’ve come across Imruh Asha’s work. The Dutch stylist and creative director has become one of fashion’s most recognisable image-makers, shaping editorials and campaigns for some of the industry’s biggest names while developing a visual style that feels distinctly his own. Earlier this year, PUMA enlisted him to bring that style to the set of the brand's latest 'Never Not Suede' campaign, following a group of young creativeshellip;
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