Kylie Jenner’s New ALO Campaign Is Pretty in Pink: Here’s Where to Shop It Online
The brand's celebrity roster gets another major name with Jenner as its latest campaign star.
Black News 
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
ALO has become a familiar name in music and pop culture, from partnering with BTS’ Jin and BLACKPINK’s Jisoo to teaming up with Grammy winner Tyla for a Beats by Dre crossover. Now, the fashion and lifestyle brand is adding another major name to its roster: Kylie Jenner.
The beauty mogul stars in ALO’s latest campaign, which launched Thursday (Aug. 13,) alongside the debut of the brand’s new Pink Marshmallow colorway. Jenner wears the soft pink shade in the Alosoft Intuition Bra and High-Waist Intuition Capri in Pink Marshmallow Heather.
The campaign, shot in Los Angeles by fashion photographers Mert and Marcus, takes a more intimate approach to Jenner’s celebrity status. Rather than focusing on the spotlight, the imagery highlights the quieter moments she keeps for herself, including movement, family time and simply slowing down.
“Some of the most meaningful parts of my life happen when no one’s watching,” Jenner said in a press release. “Those moments of stillness are what help me feel grounded and present, and I’ve learned to protect them.”
AS SEEN ON KYLIE
Alo Yoga Alosoft Intuition Bra
Soft, lightweight and made for low-impact movement, this bra checks all the boxes.
The Alosoft Intuition Bra is crafted from breathable, buttery-soft Alosoft fabric and features removable cups, a halter neckline and chic ruched details.
These aren’t your average capris. The Alosoft High-Waist Intuition Capri combines a soft feel with breathable, ultra-light fabric and light compression. Its 16-inch inseam and V-shaped ruched waistband make it both comfortable and flattering on every body shape.
Think of this as your studio-to-street sneaker. The Sunset Sneaker has a streamlined look, a recovery foam insole and a 100% suede construction that makes it easy to style beyond your workout clothes. Between sizes? Go a half size up.
Don’t let its delicate look fool you: The Splendor Bra is made for movement. Its sculpting Airbrush fabric provides a smooth, supportive feel, while adjustable straps let you customize the fit. It’s designed for light support and works just as well layered under a crop top.
LAYERED LOOK
Alo Yoga Alosoft High-Waist 7/8 Better Together Legging
A pair of ultralight leggings designed with light compression.
Skip the extra layer and let these leggings do the styling for you. The Alosoft Better Together Legging is breathable and ultra-light with light compression, plus a contrasting layered look and elastic logo waistband for a trendy finish.
A good tank can do a lot of heavy lifting in your wardrobe, and the Aspire is up for the job. Its cropped, body-skimming fit and lightweight ribbed fabrication make it easy to pair with everything from capris to shorts.
Soft enough for lounging and sleek enough for layering, the Sway Full-Zip Hoodie does both. The cotton modal fabric has a soft feel and stretch, while the dual zipper and thumbholes make it easy to wear. It has a high-compression fit, so size up for a looser silhouette.
IRIDESCENT FINISH
Alo Yoga High-Waist Prismatic Short
A built-in brief provides added coverage during high-movement workouts.
A little shimmer makes these shorts anything but basic. The High-Waist Prismatic Short is made from lightweight nylon-polyester fabric with a smooth, iridescent finish. A built-in brief adds coverage, while the 3-inch inseam keeps the silhouette easy to wear.
Along with the new pink set, Jenner wears several ALO staples throughout the campaign, including the Sunset Sneaker, Prismatic Jacket, High-Waist Prismatic Short, Splendor Bra and Aspire Tank. Other looks feature the Alosoft Better Together Bra, Alosoft High-Waist 7/8 Better Together Legging, Sway Full Zip Hoodie, Airlift Intrigue Bra and High-Waist Airlift Short.
With the Pink Marshmallow drop now launched, shoppers can get the pieces featured in Jenner’s latest campaign and bring the celebrity-approved, studio-to-street looks into their own wardrobes.
