The latest university side hustle? Influencing, obviously
‘The college campus is a playground to make content’: Student influencers are tapping into the internet’s interest in American college life, and making careers for themselves along the way

During his junior year of high school, 20-year-old Kyle Okoth and his best friend Daniel were sitting in class when an existential question occurred to them: if there was one thing they wanted to try in life and would regret never pursuing, what would it be? The answer came quickly. “We were like, ‘Bro, we want to be YouTubers,’” Okoth, now a junior in college, says. While not every high schoolhellip;
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