Amomento wants to become the world’s first Korean heritage house

Following its recent Shanghai Fashion Week show, the Korean label is considering its next move on the global stage

Amomento wants to become the world’s first Korean heritage house
Amomento AW26

What does the phrase ‘Korean fashion’ mean to you? If you’re reading this from the west, chances are it’s a concept not as fully-fledged as its European counterparts. While phrases like ‘Italian’, ‘French’, or even ‘British fashion’ produce a wellspring of instant identifiers, for the layman westerner, South Korea’s place in the fashion imagination is occupied by a handful of K-pop idols and trend-driven street style in Seoul. Fortunately for us, Amomento wants to bridge the gaps inhellip;

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