The forgotten pictures that tell the early story of the Advertising Association
Unearthed from the archives by the Advertising Association’s historians, we explore how 100 years of convening the industry and building public trust began, through some iconic images. 1926: The creation of the Advertising Association The The post The forgotten pictures that tell the early story of the Advertising Association appeared first on Advertising Association.
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Unearthed from the archives by the Advertising Association's historians, we explore how 100 years of convening the industry and building public trust began, through some iconic images.
1926: The creation of the Advertising Association
The Advertising Association was founded in 1926 by the forerunners of today’s ISBA and the IPA, along with The Thirty Club, the news publishers and the publicity clubs that existed in most major cities. The new body was tasked with promoting public confidence in advertising and raising professional standards. While much has changed in the advertising industry, the core principles of protecting and building the public’s confidence and trust in advertising, and raising the industry standards, remain central to the work of the Advertising Association today.
Set sail in all its glory! The Ship of Trade – 1927.
In between two world wars, the 1927 Advertising Exhibition at Olympia was a huge success. The Royal Family paid a visit, there were showcases and stands and even a ball. The AA also ran a convention alongside the exhibition and to celebrate its huge success, the humorous magazine Punch published a cartoon of a ship with its sails filled by the trumpet of publicity – highlighting advertising’s fundamental role in Britain’s international trade efforts.
Wartime Advertising: Let advertising hold the fort!
The outbreak of the second world war meant an exceptional challenge for the Advertising Association, given many branded products were no longer allowed to be produced. Makers of staple products were forced to pool their resources to produce standard, unbranded products. The AA pressed on, running campaigns aiming to persuade manufacturers even to advertise products they couldn’t currently sell and the public to only put their trust in advertised goods.
A post-war tonic for the nation
The 1951 Festival of Britain on the Southbank celebrated the end of the war and the reconstruction of the country. The AA organised a week-long International Advertising Conference in Westminster to run during the festival – and it was a triumph. Nearly 3,000 people from 37 countries came to discuss ‘Tasks of Advertising in a Free Society’. The committee was chaired by former AA President, Lord Mackintosh, who would go on to become the first recipient of the AA’s Mackintosh medal in 1952 for ‘Personal and Public service to advertising.’
The post The forgotten pictures that tell the early story of the Advertising Association appeared first on Advertising Association.
