AmaDazfloor Start Fresh Chapter

More than a decade after first making their mark on Namibian music, Afropop outfit AmaDazFloor are turning a new page backed by a viral hit, a nearly completed album and a renewed focus on live showmanship. For many Namibians, the group’s name immediately brings back memories of ‘Jonny’, the infectious 2014 single off their debut […] The post AmaDazfloor Start Fresh Chapter appeared first on The Namibian.

AmaDazfloor Start Fresh Chapter

More than a decade after first making their mark on Namibian music, Afropop outfit AmaDazFloor are turning a new page backed by a viral hit, a nearly completed album and a renewed focus on live showmanship.

For many Namibians, the group’s name immediately brings back memories of ‘Jonny’, the infectious 2014 single off their debut album, ‘Mwakala Nale’, that established them as one of the country’s most recognisable acts.

Made up of Shikulo Pinehas (ZuluBoy), Nangaku Absalom (Anchux), Dominukus Domingos (Doctie) and Namupala Johannes (Six), the quartet quickly built a reputation through an energetic blend of Afropop, kwaito and African dance rhythms.

They followed up with ‘Twafika’ in 2015, picking up a Namibian Annual Music Award (NAMA) for best soukous/kwasa in 2016 for ‘True Colour’ featuring Dama Monique.

By 2019, they were celebrating a decade in the industry with their fifth album, ‘Edhepa’.

Now, with their new single, ‘Twa Pimbile’, taking off on TikTok and radio, the group refuses to be framed as a relic of the past.

“We don’t really see this as a comeback anymore,” the group says. “We’ve already done quite a bunch by now. This is a new chapter.”

“This new chapter is all about experience. Being in the industry for around 20 years brings a fresh energy to the group, and we are approaching things with a new level of maturity,” ZuluBoy says.

“Because we haven’t released music in a while, people thought we had broken up or moved on to personal projects.

“This revival is about showing our fans that we are still here, proving what we are capable of, and bringing back those cherished vintage memories.”

Rather than relying on nostalgia, AmaDazFloor are using their recent momentum to reach a younger generation of listeners who grew up hearing ‘Jonny’ without ever seeing them perform live.

To prove the point, the outfit has hit the stage hard, recently sharing the spotlight at The Dogg Legacy Show and delivering a high-energy set to fans at Walvis Bay.

For the group, live performance remains their ultimate edge. Heavy choreography, physical comedy and direct crowd engagement form the core of their stage philosophy.

“The energy was crazy,” the group says of their coastal performance. “The fans showed us so much love, and we showed them love right back. After that experience, we definitely want to go back.”

That performance style ties directly into a broader brand identity. AmaDazFloor have rolled out branded T-shirts selling for N$200, blending music, fashion and social media presence into one clear image.

It is a natural transition, given member ZuluBoy’s background in visual arts and his work with the Gweri Vintage brand.

“We came up with an initiative to raise funds to shoot music videos and sustain the business, because you cannot rely on live performances alone,” ZuluBoy says.

“We started with T-shirts and will soon introduce caps and bucket hats so fans have official merchandise to wear at our shows. It gives people a way to support the group directly while generating the income we need to keep pushing forward.”

Behind the scenes, their upcoming studio album sits at roughly 90% completion, featuring several high-profile collaborations.

To celebrate its launch, the group is preparing a vintage-themed release party designed to bridge their heritage with their new trajectory.

Instead of trying to recreate their 2014 peak, the group is simply looking to reclaim their space in Namibian pop culture. As they put it: “We want people to experience us.”

“The idea is to host curated events where we invite people to listen to our music, but it goes beyond just the songs,” Pinehas says.

“We want to bring in storytellers and host various activities, starting in Windhoek before taking the experience across the country to the north. It’s about creating an intimate space where we perform live and share our journey directly with the audience.”

The group has confirmed that there is more coming for their supporting audience and the annual Experience Vintage curated events hosted in the north, hinting that the dates will be shared in due time.

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