C2C, the Italian ‘avant-pop’ festival with a deeper mission

Ahead of Dazed taking over Turin’s historic Lingotto music venue this weekend, we break down the festival’s rich history in conversation with its creative head, Guido Savini

C2C, the Italian ‘avant-pop’ festival with a deeper mission
1

“All promoters are failed musicians,” C2C festival director Guido Savini tells Dazed. “Imagine if every musician in the history of music was successful: there would be no promoters.”

Savini is clearly joking. But, beneath the surface, this self-deprecating statement also helps explain how C2C has gained such a prolific reputation over the last two-and-a-half decades. For Savini,hellip;

read more raquo;