How To Shop Sephora’s Holiday Savings Event Like A Beauty Editor

The holidays have arrived early at Sephora, and by that, we mean the retailer’s highly anticipated savings event is back for 2026. Whether you’re eyeing a bevy of sparkly gift sets or looking to replenish your favorite luxe serum, Sephora’s Holiday Savings Event is the perfect opportunity to do just that. If you’ve shopped Sephora’s sales before, you probably know the drill: Depending on your Beauty Insider membership tier — Insider, VIB, or Rouge, determined by how much you spend annually — you can score 10%, 15%, or 20% off, respectively. The sale is now open to all Beauty Insider tiers, and new this year, Rouge members can share the love (aka the sale’s top discount) with up to five friends, each of whom will receive a one-time-use coupon for 20% off. The event wraps up for everyone on November 9, and to redeem your discount, simply enter promo code ALLONSALE at checkout; your savings will automatically reflect your membership tier. (One more perk worth knowing: All Beauty Insider members get 30% off Sephora Collection products from October 30 through November 9, no code required.) As with previous years, there are a few exclusions and limits to keep in mind as you plan your Sephora haul. Shoppers are limited to two Dyson items (choose wisely), three Shark Beauty items, and three The Ordinary products. Now that you know the rules of the road, onto the fun part: Keep scrolling for the most worthwhile items to add to your cart during the sale. DashDividers_1_500x100 Rhode Glazing Milk, $32 Rhode entered Sephora doors only last year, and you know what that means: All your dewy skincare essentials are available to shop during the Holiday Savings Event. If you can only choose one product, make it the Glazing Milk essence, which is perfect for adding a light veil of hydration as the weather cools down. Sephora Collection Advent Calendar, $60 $42 This blockbuster advent calendar by Sephora Collection is 30% off during the entire duration of the Holiday Savings Event, bringing the price tag down to just $42. With a value of $190 in products, this is a serious steal that we predict won’t stay in stock for long. Shark Glam™ Hot Tool Air Styling & Drying System, $449 We previously reviewed Shark’s FlexFusion styler, and it surpassed our expectations with flying colors. This year, we’re eyeing the Glam —Shark’s newest hair innovation, which includes curling barrels, a smoothing brush, finishing tool, straightener, and a concentrator nozzle to achieve a variety of looks in a limited edition steel blue colorway. Danessa Myricks Beauty LIGHTWORK VIII Freedom Makeup Palette, $132 If we had a beauty crystal ball, we would forecast that this Danessa palette will be quite the hot commodity for holiday makeup looks this season. Create endless dazzling looks using the entire assortment, or pop out each six-pan palette, remove the magnetic logo mirror in the center, and take it on the go. (Genius!) LORE Somewhere but nowhere Eau de Parfum, $92 If you love niche, luxury fragrance, here’s a name you’ve probably never heard of — for now. From the brains of Melanie Bender (whose resume includes executive roles at Rhode, Versed, and Merit) and Joe Cloyes and Greg Gonzalez (founders of Youth To The People) comes Lore. The collection of five hyper-sensorial, unique fragrances ranges from fruity with a hint of smoky mezcal (Disfruta) to Lovely And A Little Twisted, a milky rose that’s utterly addictive. Best of all: They all clock in at $92 for a full-size bottle — easily half of comparable designer brands — and that’s before your sale discount. Summer Fridays Jet Lag Eye Patches, $24 Summer Fridays’ hydrating, nonslip hydrogel eye patches are soaked in skin-loving ingredients to soothe and depuff tired eyes, making them a great option to stock up on ahead of the holiday travel season. EADEM Le Chouchou Bisous Set, $88 There’s stiff competition in the world of tinted lip butters, balms, and treatments, but EADEM has carved out a niche as the ultimate IYKYK status lippie. This cozy set comes with five full-size balms in the brand’s most beloved flavors, working out to just $17.60 each — a steal for a formula that feels a little more special than your everyday lip balm. Consider it the perfect gift to split with your besties (or, you know, keep all to yourself). Shopping on a tighter budget? There’s also a trio of Le Chouchou minis for $39. ONE/SIZE On ‘Til Dawn Mattifying Waterproof Setting Spray Big & Bitty Duo, $36 Patrick Starrr’s ONE/SIZE setting spray is goated for a reason: It locks makeup in place for hours on end while delivering a soft-matte finish that can withstand even the longest holiday parties. This holiday duo costs the same as the full-size spray alone, so you’re essentially getting the mini for free. Consider it a no-brainer for makeup maximalists and anyone whose glam needs to stay put from morning to midnight. m.ph