Nissan CEO wants to shed the brand’s rental car image in the US

Aggressive selling to rental car companies to boost sales has cheapened Nissan’s image, says CEO Ivan Espinosa

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Jul 2, 2026 - 08:16
Nissan CEO wants to shed the brand’s rental car image in the US
Aggressive selling to rental car companies to boost sales has cheapened Nissan’s image, says CEO Ivan Espinosa
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