Pinterest’s Summer Trends Predict That Sports & Fandom Will Shape Our Style

As we rack our brains for our next girls’ night outfit, vacation capsule wardrobe, gameday aesthetic, and more, many of us go straight to our socials for inspiration. And luckily, Pinterest has released its Summer 2026 Trend Report with the best and boldest looks to try across fashion and beauty, according to data from over 600 million users worldwide. The biggest prediction? Fandom will continue to grow and influence our summer style. “Fandom is evolving into a form of self-expression (‘WNBA game outfits’ +70%). Pinterest users are tapping into this shift, translating team spirit into an everyday aesthetic (‘female jersey outfit‘ +494%),” according to the report. Basically, many people are pulling from sport iconography and implementing it into their wardrobes off the courts or field.And at least in New York, we’re especially seeing fandemonium surrounding the Knicks making it to the playoffs and the World Cup touching down stateside. So, appropriately, many of Pinterest’s timely summer trends revolve around sports, from luxe athleisurewear to varsity and preppy aesthetics, plus sweaty lived-in glam.Ahead, read about some of the top summer trends that blend sports, culture, and fashion together. Then shop the best styles to actually achieve them. Go sports! DashDividers_1_500x100 Sports-Luxe Street Style & Off-Duty Varsity With search terms like “Formula 1 aesthetic outfit” increasing by 483%, “Brazil jersey outfit women” by 302%, and “baddie tracksuit outfit” by 276% on Pinterest, it’s clear that we’re looking to athletic staples off the field for summer uniforms that work for watch parties and weekend plans.According to Pinterest: “The look taps into that late-’90s/early-2000s polished playbook: windbreakers & tracksuits treated like chic sets, motorsport details adding a sharp racing edge, and the capri revival offering a refined alternative to shorts.” So, whether you opt for ‘90s minimalist palettes and athleisurewear or bold team colors and actual World Cup soccer jerseys, anyone can incorporate the look into their wardrobes. DashDividers_1_500x100 Dockside Americana 2025 brought us the fisherman aesthetic. And in 2026, we’ve been seeing sailor-core outfits all over our feeds, which Pinterest confirms will continue to trend this summer. “It’s preppy, athletic, and purposely a little performative: sailor stripes, crisp blues and whites, and deck shoes create a clean uniform base, while lake-ready layers (rugby tops, half-zips, slouchy crewnecks) keep it low-maintenance from chilly mornings to late dock sunsets,” according to Pinterest.The effortless, nostalgia-inspired look is backed by trending searches like “vintage sailor aesthetic” jumping up 385% and “boat day outfit summer” up 205%. Plus, several nautical and preppy-coded staples like striped shirts, boat shoes, polo tops, linen shorts, crochet sweaters, and jelly shoes have all received bumps in Pinterest searches. DashDividers_1_500x100 Hybrid Kicks & Statement Shades Sneakers are a huge shoe trend for the summer, perhaps more than sandals. Searches for “dad sneakers” increased by 906%, while hybrid styles like sneaker ballet flats and Mary Janes along with sneaker wedges, mules, and loafers have all increased on Pinterest. According to the report, there’s “a surge in hybrids that blend comfort with unexpected silhouettes,” with a “familiar sneaker DNA, reworked into lighter, more styled shapes that feel novelty-driven but easy to wear.” Therefore, slim retro sneakers continue to reign.Moving up the body, statement sunglasses are another major accessory trend. This summer, “retro micro frames (90s ovals, tiny lenses) and bold statement shapes (wraparound, shield, rimless, spiked),” will take over, according to Pinterest. Wondering how this ties into sports and fan culture? Just take style inspo from WAGs (wives and girlfriends of professional athletes) like Victoria Beckham and Ciara.  DashDividers_1_500x100 Pep-Rally Glam & Fan-Finishing Touches From tons of female athletes showing off full beats on the courts and fields to fans going all out with their gameday glam, beauty has officially entered the sports chat. According to Pinterest: “Pep-Rally Glam is summer’s sports-lifestyle makeup mood: high-energy, a little sweaty, and intentionally lived-in.” We’re talking dewy skin and smudged eyeliner that can easily translate from day to night.Nostalgic blue eyeshadow and face gems have made their presence known, especially, backed by celebrities like Zara Larsson and Zendaya. The report also states that “Pinners are building watch-party looks around team colors and iconic symbols, layering in high-impact accents like hair tinsel.” So with “tinsel hair ideas” climbing 622% and “face stickers” up 119%, get excited for playful, colorful, and sparkling beauty looks this summer. Like what you see? How about some more R29 goodness, right here?The Summer Trends To Shop Before Eve