Serena Hotel contributes USD 310 Million to East African GDP | also creates 11,000 jobs
Serena Hotel recently launched an upgraded version of its loyalty application, Prestige Club, along with a new membership tier called Prestige Plus, enabling guests to access exclusive discounts, personalized offers, and fully digital services across all Serena properties worldwide
Black News 
Serena Hotel contribute around US$ 310 million to the East African Gross Domestic Product, and the establishment is now working to green up the landscape with deployment of clean and renewable energy.
This is contained in the recently released financial report.
The report, in assessing the company’s economic impact, is estimating a US$309 million contribution to East African GDP in addition to providing more than 11,000 jobs in the region.
This annual integrated report and financial statements document was produced by the Premier Hospitality Company, the TPS Eastern Africa PLC (Serena Hotels) for shareholders, investors and other stakeholders.
The publication reviews the group’s financial, operational and sustainability performance for the year 2025.
The report outlines Serena Hotels’ portfolio of 22 properties across six African countries, including business performance and tourism market conditions.
It also covers strategic developments ventures such as hotel refurbishments, digital initiatives and the Prestige Club loyalty programme.
Serena Hotel recently launched an upgraded version of its loyalty application, Prestige Club, along with a new membership tier called Prestige Plus, enabling guests to access exclusive discounts, personalized offers, and fully digital services across all Serena properties worldwide
The report presents environmental, social and governance (ESG) results, including progress towards a net-zero emissions target, solar energy investments, community health programmes and internship opportunities.
Serena Hotels is also striving to reduce carbon footprint across all its properties operating in East African countries.
Since 2017, Serena’s solar installations across East Africa have generated 14.2 million kWh of renewable energy and reduced carbon emissions by 9,539 tons of Carbon Dioxide (CO₂).
So far, all seven of Serena’s Kenya properties now have solar installations.
Meanwhile Serena Hotel properties in Tanzania, including lodges and camps are scheduled to follow in course of 2026 and 2027.
The recently released report also assesses the company’s economic impact, while providing audited financial statements, governance disclosures and details of the Board’s recommendations, including a proposed final dividend for 2025.
