Telfar SS27 Fashion Show Proves You Can Be In Two Places At One Time

Telfar Clemens is as authentic as they come. I caught up with the trailblazing designer at the Telfar 2027 Fashion Show and sample sale where he was greeting customers as they exited One Hanson Place with stapled white shopping bags. He was scanning the room while sipping a beverage and seemingly looking over the event that drew a line wrapped around the building. One woman said she had been in line since 2am.

It’s a testament to Telfar’s long lasting brand power. Moments before doors opened on the dual fashion show that was also showing at Paris Fashion Week, loyal customers tossed their old shoppers into a shopping cart pushed by a Telfar employee rocking a Pelle Pelle coat. Befitting for fall in BK. The bag got you a ticket valued based on the size of their contribution. Telfar’s bag redemption program keeps customers engaged with the brand on a personal level.

“The bag redemption program is for our customers, our loyal ones that one shop with us so much,” Telfar explained. “They can bring the bag back, they can get a new one or trade it in for something equal to the price and that’s going to help you be able to get the new collection.”

He’s proof you can be in two different places at one time. He may have physically been in Brooklyn, but he was also showing at Paris Fashion Week. A second showing for the designer, who appeared there in September 2019. This collection turns businesswear inside out, literally. Blazers and skirts turned inside out to make the inner slip the star. He embraced animal print in pieces that felt modern and multifunctional.

Following the show, the crowd dispersed into the racks to sift through Telfar goodies. From duffel bags to Ugg x Telfar boots to tracksuits and beanies, the long checkout lines were worth the slashed prices. The sample sale and bag redemption program runs until October 11.