The Hottest, Head-Turning NFL WAGs To Watch This Season

The NFL season is officially here, and apparently the league wants us to keep our eyes on more than just the quarterbacks. Check out the hottest, most head-turning NFL WAGs to watch this season. 

As football returns, the NFL is putting a bigger spotlight on the women standing beside its biggest stars. According to Front Office Sports, the league’s recent flood of training camp moments features players and their significant others. This is an intentional move, which is part of a larger content strategy designed to reach women and younger fans.

The approach fits into the NFL’s broader “helmets off” marketing strategy, which focuses on showing players as people and creating more relatable content around their lives. The league told Front Office Sports that it has been increasing its female-focused content, and the numbers make the strategy pretty obvious. Madison Beer, Olivia Ponton and Marissa Ayers were recently featured alongside Justin Herbert, Joe Burrow and Jaxson Dart. They collectively have more than 70 million followers across social media platforms.

Translation? The WAGs are bringing their own audience to the football field. The Root also featured a roundup of NFL WAGs to watch this season, with the hottest wives and girlfriends ahead of the 2026 season. 

With opening night here, we are taking a look at some of the NFL’s most head-turning WAGs and partners to watch this season.