The New Beauty Counter: How AI Is Deciding Which Makeup and Jewelry Brands Get Recommended
Discover how AI is reshaping beauty discovery, influencing which makeup and jewelry brands get recommended, ranked, and trusted by shoppers online. The post The New Beauty Counter: How AI Is Deciding Which Makeup and Jewelry Brands Get Recommended appeared first on MadameNoire.
Black News 
Black consumers looking for more makeup and jewelry options may see changing recommendations as AI continues to reshape discovery. Large language models and AI search engines are focusing on solving specific user issues instead of flashy, unsubstantiated marketing campaigns. Reviews with clear science-based data help promote algorithmic rankings.
NIQ reported that Black consumers’ spending on beauty products in 2023 amounted to $9.4 billion, with several purchases of fragrance and body lotion. However, many Black consumers report being dissatisfied with their makeup and skincare options, which is linked to poor representation of available Black brands. As these companies and their marketing teams continue to understand how AI-based technology favors labeling strategy and reviews, it may bridge the gap.
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The post The New Beauty Counter: How AI Is Deciding Which Makeup and Jewelry Brands Get Recommended appeared first on MadameNoire.
