Why have celebrities become obsessed with taste signalling?

From public Letterboxd accounts to Perfectly Imperfect’s ‘A Taste of Taste’ series, many leading cultural figures are sharing their recommendations across film, fashion, literature and more— and audiences are lapping it up

Why have celebrities become obsessed with taste signalling?
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Go on any corner of the internet today, and you’re bound to encounter a celebrity recommendation. You can keep track of Charli xcx’s movie-watching habits by following her on Letterboxd. You can read like Dua Lipa by joining her Service95 book club. You can listen to Terrence O’Connor’s current favourite songs by saving his read more raquo;