Why Mowalola x Marc Jacobs Feels So Right
On the heels of his latest presentation, Marc Jacobs is bringing his flair to the people with a new collaboration alongside the Lagos-born designer Mowalola. To some, the news might […] The post Why Mowalola x Marc Jacobs Feels So Right appeared first on Essence.
Mowalola, Marc Jacobs On the heels of his latest presentation, Marc Jacobs is bringing his flair to the people with a new collaboration alongside the Lagos-born designer Mowalola. To some, the news might have come as a shock, but if you’re tapped in, the collaboration is fitting for both brands.
As soon as images hit Instagram, I couldn’t help but think about how Jacobs, a legendary designer, is always on the cusp of trending. The collaboration, which features punchy graphics, leather statement carry-alls in exhilarating colors, and even reimagined classic silhouettes with Mowalola’s edge. There’s a level of adeptness and global appeal that blends the signature target="_blank"> View this post on Instagram
A post shared by Marc Jacobs (@marcjacobs)
Currently available online, my favorites are the kitschy cropped tee with an army fatigue print and the electric blue tank with an anime-inspired figure. Another favorite of mine is the XL Circle Bag in bright red, the way they’ve blended their brand identities feels so right. Definitely a conversation starter.
Why does this collaboration work? Aside from Marc Jacobs and Mowalola each pushing forward their unique worlds through design, Jacobs is a mastermind when it comes to collaborations. I can’t help but think back to his iconic Takashi Murakami x Louis Vuitton monogram bags of the 2000s, they went viral before ‘viral’ was even a thing. Jacobs was Louis Vuitton’s creative director from 1997 to 2013. This newest collaboration is his way of pulling his fans into a new realm, especially those who aren’t familiar with Mowalola and her gender-defying designs.
View this post on InstagramA post shared by Mowalola (@mowalola)
The level of world-building that Mowalola has executed in recent years isn’t just admirable., Iit presents a method for reshaping the global fashion industry in real-time. It’s genuinely impressive that she’s linked up with Marc Jacobs for a shoppable collection. There’s a youthful spirit and energy that the London-based designer carries with her. And this latest collaboration showcases her capabilities and skill sets in a major way, and her marketability couldn’t be clearer.
Head to marcjacobs.com to shop the Marc Jacobs x Mowalola collection. Pricing starts at $64.
TOPICS: MowalolaThe post Why Mowalola x Marc Jacobs Feels So Right appeared first on Essence.



