Gucci Goes Underground: Demna Taps Rap’s New Wave for Milan Show

Featuring Fakemink, Feng, Rico Ace and more.

Gucci Goes Underground: Demna Taps Rap’s New Wave for Milan Show
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Demna just kicked off his Gucci era with a loud cultural flex. Instead of leaning on the usual A-list playbook, he put underground rap energy front and center at Milan Fashion Week.