How Yoto built a scalable global business with NetSuite
As businesses scale, complexity has a way of catching up. What starts as a collection of tools and workarounds to make the business run can quickly become a barrier to growth – especially when operating across multiple markets The post How Yoto built a scalable global business with NetSuite appeared first on Elite Business Magazine.
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For Yoto, the children’s audio platform behind the popular screen-free Yoto Player and Yoto Mini, that moment came as the business expanded internationally.
Founded in London in 2017 by Ben Drury and Filip Denker, Yoto was built on a simple idea: give children access to high-quality audio experiences without screens. Since launching via Kickstarter in 2019, the company has expanded across the UK, US, Canada, Australia and France while surpassing £100 million in annual revenue in 2025.
But behind that rapid growth was increasing operational complexity at a time when Yoto was using “all kinds of different tools” according to Ben Averis, CFO at Yoto.
But managing content, subscriptions, finance, and operations across regions required more than disconnected systems. Multiple systems made it harder to manage financial consolidation, maintain consistency across markets, and respond quickly to change. Yoto’s growth path demanded a unified approach.
The shift to NetSuite was strategic and central to Yoto’s ambitions: creating a central source of operational truth across the business. The shift has enabled faster decision-making, stronger governance, and the visibility needed to support continued global growth.
Moving to NetSuite allowed Yoto to replace those disconnected tools with a unified suite. With financial and operational data brought together in one place, the business gained real-time visibility across its global operations – making it easier to plan, adapt, and scale.
That foundation has delivered tangible operational gains. Financial processes have been automated, reporting cycles accelerated, and forecasting improved. Greater visibility into inventory and supply chain operations means Yoto can respond more effectively to demand.
For Averis, putting the right controls in place early was essential. In fast-growing businesses, governance can often take a back seat to the “next innovation, the next product.” At Yoto, the priority was to embed it directly into the way the business operates, rather than treating it as a separate process.
Implementing NetSuite early gave Yoto the structure it needed to meet audit requirements and scale with confidence, without having to revisit its foundations later.
“By building strong controls into our systems, we’ve been able to move quickly while maintaining oversight,” he explained.
More recently, the company has focused on how AI can further enhance productivity. It uses the NetSuite AI Connector Service to connect Claude to its NetSuite data and apply AI more effectively across its operations, while maintaining control. NetSuite AI Connector Service has helped Yoto drastically speed up tasks such as reporting and analysis.
“We’ve been using it to generate outputs like PowerPoints and Excel reports in minutes,” said Averis. What once took hours can now be done far more quickly, opening access to insights across the organisation.
At the same time, the company is taking a careful and considered approach to where and how AI is used.
“On the creative side, we are of course focused on world-class human-made content first and foremost,” Averis said. “But on the business operations side, in finance and operations, we are using it. We’re trying to connect as many systems as possible and give as much context as we can to the tools available. In finance we want to maintain a level of governance. People across the company now have greater access to data, but finance still plays a key role, using our questioning skill set to provide that final check and balance.”
The combination of a unified business management system and a measured approach to AI is helping Yoto build a more scalable, resilient business. With NetSuite in place, the company is not only keeping pace with growth but staying ahead of it.
The post How Yoto built a scalable global business with NetSuite appeared first on Elite Business Magazine.
