New Balance heads to Amsterdam to launch collection with Lack of Guidance

Hosted in Studio 3000, the two brands launched their latest collection with a night built around football and community

Black News Black News
Apr 27, 2026 - 07:50
New Balance heads to Amsterdam to launch collection with Lack of Guidance
NB x Lack of Guidance Event

When was the last time you tried your luck in a penalty shootout against a football legend? At New Balance’s latest collaboration with cult favourite Lack of Guidance, hosted at 3000Amsterdam, that was exactly the brief, as guests were given the chance to challenge Dutch goalkeeper Tim Krul. Bringing together elite players, fans and Lack of Guidance’s community, the event felt less like a professional match and more like a raucous post-Sunday league afters.

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