New summer pop-up: Wray & Nephew take over Pop Brixton until Sept 2026

Wray & Nephew is bringing what they describe as “pure Jamaican energy” to South London with their three month summer residency at Pop Brixton, running from now until September 2026. …

Jun 18, 2026 - 10:05

New summer pop-up: Wray & Nephew take over Pop Brixton until Sept 2026

Wray & Nephew is bringing what they describe as “pure Jamaican energy” to South London with their three month summer residency at Pop Brixton, running from now until September 2026.

They told Brixton Buzz more:

Wray & Nephew Overproof Rum, the iconic Jamaican spirit, is bringing Jamaican energy to the UK’s summer of sport with a limited-edition wearable scarf and a headline event at Pop Brixton, in celebration of the global impact of Jamaican culture.

This activity within the UK comes as part of the global campaign, Jamaica Wins the World, which taps into a powerful collective of Jamaican artists known for taking culture from the island to a global stage.

Leading the rollout is Grammy-Nominated singer/songwriter, Shenseea (pictured, top).

Limited-edition scarf:

Created in collaboration with Jamaican born and based artist, Nurse Signs, the scarf is inspired by the Jamaican flag, translating its symbolism into a wearable statement of pride.

Sitting at the intersection of wearable fashion and culture, the bespoke scarf can be worn around the neck or as a bandana, offering fans a way to show their pride and pay homage to the real story of the Jamaican diaspora’s global footprint.

There will be a limited run of just 1,500 scarves available with every purchase of 70cl Wray & Nephew Overproof Rum via selected convenience stores, including*:

Abbey Local Food & Wine, London, SE1 3NP

Londis, Brixton Hill, London, SW2 5ED

Rakhs News 157–159 Peckham Hill Street, London, SE15 5JZ

A testament to Jamaican Pride, something to wave and wear, this collectible scarf is designed to resonate with sports fans as they Wrays a glass with Wray & Nephew.