WTF is Ballhog, fashion’s most unserious aesthetic?
From archive grails to fart-noise fit checks, Ballhog is fashion’s latest inside joke

Ballhog may sound like another feverish attempt to give algorithmic junk its own taxonomy, but there’s something to it. Scroll through the hashtag and you’ll find hastily clipped edits, spotty-faced teens talking a mile a minute into bedroom mics, fit checks (some real, plenty of them ragebait), all thick with fart noises, blown-out electroclash tracks and screen pyrotechnics that make clear they’re not entirelyhellip;
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