Black Consumers Aren’t a Niche Market. So Stop Marketing Like They Are.
There’s something about the word “niche” that bothers me when it’s used to describe Black consumers. Don’t get me wrong: knowing your niche is important. But marketing to Black people is too often treated like marketing to some tiny corner of the economy. Meanwhile, Black buying power is projected to top $2 trillion this year, […] The post Black Consumers Aren’t a Niche Market. So Stop Marketing Like They Are. appeared first on SwagHer Magazine.
Black News 
There’s something about the word “niche” that bothers me when it’s used to describe Black consumers. Don’t get me wrong: knowing your niche is important. But marketing to Black people is too often treated like marketing to some tiny corner of the economy. Meanwhile, Black buying power is projected to top $2 trillion this year, […]
The post Black Consumers Aren’t a Niche Market. So Stop Marketing Like They Are. appeared first on SwagHer Magazine.
