Charlotte de Witte makes a revolutionary statement in G-STAR’s new campaign

Between gritty club nights, the Belgian DJ and producer is the fresh global face of the denim brand, which had her scale the Arc de Triomphe for its Own the Arc campaign

Charlotte de Witte makes a revolutionary statement in G-STAR’s new campaign
Charlotte de Witte, Own the Arc

The Arc de Triomphe is an icon in a city of icons. Charlotte de Witte holds a similar place in music. She has rewritten the rules of contemporary techno – stripped back, moving forward with absolute certainty – and become an icon in the process. Apt, then, that the Belgian DJ, producer and record label owner fronts Own the Arc, G-STAR’s latest campaign, centred on the Parisian landmark.

Earlier this month, the Dutch denim brand announced de Wittehellip;

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