Ghost Energy and 7Up Team Up for First-Ever Caffeinated Lemon-Lime Drink
*A longtime soda staple is entering new territory as 7Up partners with Ghost to launch a first-of-its-kind energy drink. The collaboration brings the familiar lemon-lime flavor into a category the brand has never explored before. The new Ghost Energy x 7Up Lemon Lime marks a notable shift for 7Up, which has traditionally been caffeine-free since […] The post Ghost Energy and 7Up Team Up for First-Ever Caffeinated Lemon-Lime Drink appeared first on EURweb | Black News, Culture, Entertainment & More.
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*A longtime soda staple is entering new territory as 7Up partners with Ghost to launch a first-of-its-kind energy drink. The collaboration brings the familiar lemon-lime flavor into a category the brand has never explored before.
The new Ghost Energy x 7Up Lemon Lime marks a notable shift for 7Up, which has traditionally been caffeine-free since its debut in 1929. Developed alongside Keurig Dr Pepper, the drink formula supports energy and focus while maintaining the recognizable taste associated with the soda, All Recipes reports.
“This one is special for us. Since announcing the GHOST partnership with Keurig Dr Pepper, our fans have been eager to see how it would come to life through one of the iconic brands in their portfolio,” said Dan Lourenço, co-founder and CEO of Ghost, per the Beverage Industry.
“7UP is iconic. It’s refreshing, nostalgic, and has even inspired GHOST in the past. We’re excited to bring this flavor to life in a way that stays true to both brands, and we believe it’s going to be one of the standout flavors of the summer in the energy drink space,” Lourenço added.
Justin Whitmore, president of energy brands at Keurig Dr Pepper, said the collaboration reflects a broader shift in consumer preferences.
“This collaboration thoughtfully extends an iconic brand into a new moment that feels modern, intuitive and authentic to both partners. This activation of our brands aligns with evolving consumer needs, especially in fast growing categories like energy.”
The beverage delivers the classic lemon-lime profile without sugar or artificial colors. Packaged in a metallic can that draws from 7Up’s traditional branding, the product combines a retro look with a modern presentation tailored to today’s energy drink market.
The limited-time release is now available at retailers nationwide, including Target, Walmart, Circle K, and CVS.
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The post Ghost Energy and 7Up Team Up for First-Ever Caffeinated Lemon-Lime Drink appeared first on EURweb | Black News, Culture, Entertainment & More.
