Google rolls out new update, giving users total control of their search, shopping and news experience

It is to give users even more control over saved history and personalized recommendations across Google Search services, including Search, Maps, Shopping, Hotels, Flights, Translate, and News.

Google rolls out new update, giving users total control of their search, shopping and news experience

Google is rolling out another important update of its core settings.

The search engine is claiming working to give users even more control over saved history and personalized recommendations across Google Search services, including Search, Maps, Shopping, Hotels, Flights, Translate, and News.

Users are expected to start noticing the changes in their respective Google Accounts in the next few days.

So, what is changing?

Previously, saving history and personalization were managed by Web and App Activity.

Going forward, Google is now introducing two new settings.

According to their statement, this is supposed to help people to better tailor their experiences.

These include, Search Services History and Personalized Recommendations.

Updated settings now allow users to revisit their past searches and decide if they want their experience to be personalized.

But users can always turn these settings on or off at any time.

As people increasingly search in new ways, like searching a photo with Lens, Search Services History now includes media from their interactions, which they can also stop saving at any time.

How will this affect your account?

New history and personalization settings: These new settings will reflect your most recent choices for Web & App Activity and Search Personalization settings.

If these are currently on, these new settings will stay on.

If they’re off, the new settings will be off. After the transition, Web & App Activity and Search services settings will be separate, and changes to one won’t affect the other.

Auto-delete:

Your prior choice from Web & App Activity for how long your history is saved will also apply to Search Services History. As always, you can change how long history is saved, choose an auto-delete period, and review or delete history manually at any time.

The media is saved when Search Services History is on:

Saved media includes images, files, audio and video from users’ interactions with Search services to help improve their personal experience.

For example, this lets people revisit their past visual searches with Lens or continue a Search Live conversation about a song one heard.

To support these types of interactive product experiences, Google will now save your media to your Search Services History, applying robust privacy and security protections.

Like your Search Services History, your saved media is also used to develop and improve Google services and technologies, including AI models and safety measures.

With this transition, if your Web & App Activity setting is currently turned on, this new Save Media subsetting will also be turned on along with your Search Services History. You can turn off your Save Media subsetting at any time, and you can also delete individual pieces of media from your history.