GUESS Jeans taps Becky G for the low-rise renaissance
Released this October, the B Jean puts a Y2K favourite back in rotation
Black News 
Abandoned in the 2010s for their high-waisted siblings, low-rise jeans are having another moment in the culture, worn by models off-duty and becoming a staple for anyone wanting to indulge in noughties nostalgia. Now, GUESS is leaning into the revival with the launch of The B Jean, a contemporary take on one of the brand's iconic early-2000s denim silhouettes.
Launching October 13, The B Jean brings back the low-slung silhouette with a slim bootcut fit acrosshellip;
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