Out Of Africa: Spotify Launches Greasy Tunes Café Pop-Up In Lagos
Spotify has launched the Greasy Tunes Café, a three-week experiential pop-up in Lagos designed to explore the link between Nigerian culture, food and music. The initiative, announced at a landmark event held on Tuesday 30th September 2025, aims to provide a unique experiential platform that blends local cuisine with personalised musical experiences. The café allows […]
Black News 
Spotify has launched the Greasy Tunes Café, a three-week experiential pop-up in Lagos designed to explore the link between Nigerian culture, food and music.
The initiative, announced at a landmark event held on Tuesday 30th September 2025, aims to provide a unique experiential platform that blends local cuisine with personalised musical experiences.
The café allows visitors to order Nigerian dishes and instantly receive a personalised Spotify playlist or podcast, curated in real time based on their meal choices. The concept is informed by Spotify’s recent data, which indicates that for Nigerian Gen Z listeners, music and food are key parts of daily life, with Afrobeats dominating their playlists throughout the day.
Spotify executives Bea Theron, Experiential Marketing Manager for Sub-Saharan Africa, and Victor Okpala, Artist and Label Partnerships Manager for West Africa, outlined the initiative’s aims during a fireside chat.
Theron described the café as an immersive project centred on culture, music and food, highlighting Spotify’s ongoing focus on supporting creatives and amplifying local storytelling in Lagos. Okpala said the café would serve act as both a platform for emerging talent and an educational hub. He mentioned upcoming activities, including a documentary screening on Afro-Nigerian Afro-funk and the Eyo masquerade, scheduled for 11th October.
The event also featured a discussion with Spotify RADAR artist Thakzin, from South Africa, and Nigerian Afrobeats artist Fola, both recognised among Spotify’s most-streamed emerging acts of the decade.
“Nothing about my journey is overnight. Background does not define the future. The love I am receiving fuels me, and my goal is clear: I am determined to take Afrobeats to the next level,” said Fola, who shared his reflections on dedication and authenticity.
Commenting on the role of emotion in musical creation, Thakzin stated: “For me, music is about translating real-time feelings into rhythm. If you wish to push new sounds, you must work harder, because that is how you break through and move people.”
The Greasy Tunes Café pop-up will continue over the coming weeks, with further cultural and musical programming celebrating Nigeria’s creative landscape.
