“People Think I’m Evil”: Usimamane On The Difference Between His Music And His Real Personality

The post “People Think I’m Evil”: Usimamane On The Difference Between His Music And His Real Personality appeared first on SA Hip Hop Mag.

“People Think I’m Evil”: Usimamane On The Difference Between His Music And His Real Personality. Usimamane has opened up about the gap between his public image and the person behind the music, explaining how hip-hop’s language, delivery and culture can shape the way audiences perceive him.

The South African rapper acknowledged that people can form strong opinions about him based on what they see online and hear in his music. According to Usimamane, however, the persona presented through his lyrics does not necessarily reflect who he is away from music.

“I’m also a human being. I’m very human,” he said, explaining that some people may view him as “evil” when it comes to music because of the way he approaches his craft, while he sees himself simply as “a cool person” and a person like anyone else.

Usimamane believes hip-hop culture itself plays a major role in creating that perception. He pointed to the genre’s lingo, coded language and delivery as elements that can make certain statements sound more intense or calculated than they might be in everyday life.

He also reflected on how his upbringing continues to influence his creative outlook. The rapper said he was inspired by seeing people from similar backgrounds overcome their circumstances and make something of themselves.

That connection to where he comes from remains important to Usimamane, who suggested that the struggles shared by people within hip-hop culture are not far removed from those he experienced growing up.

While his roots continue to shape him, Usimamane said his current environment and the progress he has made are now becoming additional sources of motivation. The rapper explained that every project pushes him to believe he can take his work further.

For Usimamane, the ambition appears to be a continuation of the same inspiration that drove him when he was starting out: seeing what was possible for people from his background and challenging himself to go beyond what he has already achieved.

The post “People Think I’m Evil”: Usimamane On The Difference Between His Music And His Real Personality appeared first on SA Hip Hop Mag.