The Billion Dollar Blindspot by Maryann Selfe

A compelling case for women's health as the defining investment opportunity of our time, backed by deep research and dozens of expert conversations The post The Billion Dollar Blindspot by Maryann Selfe appeared first on Elite Business Magazine.

The Billion Dollar Blindspot by Maryann Selfe

Few investment sectors have been as consistently overlooked as women’s health, despite serving half the world’s population. In The Billion Dollar Blindspot, global investment strategist Maryann Selfe sets out to explain why, and to map the shift now underway.

Drawing on dozens of conversations with founders, investors, clinicians and researchers, Selfe traces the historical reasons why companies in this space have struggled to attract capital. The picture she paints is not simply one of bias, but of structural blind spots in how investors evaluate opportunity, how boards make decisions and how innovation gets funded.

What makes the book valuable beyond its subject matter is the insider view it provides of boardroom dynamics. Selfe illuminates how promising opportunities get overlooked, and profiles the new generation of brands leading the way as those dynamics begin to change. AI-enabled technology plays a central role in that story, transforming a sector that has long been underserved by both capital and attention.

For investors, founders or anyone building in the women’s healthcare space, this is essential reading on the trends shaping its future.

The Billion Dollar Blindspot: Why women’s health is the investment opportunity of our time by Maryann Selfe is published by Blindspot Press.

The post The Billion Dollar Blindspot by Maryann Selfe appeared first on Elite Business Magazine.