What Went Down at Saucony’s Ride 1 Launch Party in Paris

To celebrate the release of its new shoe, and 10th year of activating at Paris Fashion week, the sportswear and lifestyle brand took over one of the city’s favourite coffee shops

What Went Down at Saucony’s Ride 1 Launch Party in Paris
SAUCONY X CORTADO-31

After four days of more sweating than I thought humanly possible, I’m here to report that everything you’ve heard about Paris Fashion Week is true: it was very, very hot. For a week dedicated to showcasing clothes, it felt like the only way to make it through the days was to wear as little of them as possible. Still, the show went on, as it must. Alongside the runway presentations themselves, the week saw a slew of events and parties that, despite the heat, still drew large crowds. Onehellip;

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