Aerial Powers Partners With Silk Protein For Power Assist Campaign
The stage is set, and March Madness is in full swing. The final four teams are battling in the Big Ten men’s basketball tournament at the United Center in […] The post Aerial Powers Partners With Silk Protein For Power Assist Campaign appeared first on Essence.
Black News 
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The stage is set, and March Madness is in full swing.
The final four teams are battling in the Big Ten men’s basketball tournament at the United Center in Chicago.
The fandom is electric, and the tension is tightening.
Looking on at the action from her suite is former Big Ten conference standout and WNBA star, Aerial Powers. A well-respected Michigan State alum, she knows moments like this well. From 2012 – 2016, Powers dominated on the court in the coveted Spartan uniform. But more than tiptoeing back into the past and immersing herself in the game she’s loved most of her life, Powers is in the stands for a different reason: the Silk Protein Power Assist campaign.
Aerial Powers highlights recovery and longevity through her partnership with Silk Protein during the Power Assist campaign.
The all-purpose guard is putting optimal performance first, partnering with Silk Protein, the top plant-based beverage brand recommended by dietitians. Emphasizing how Silk Protein is authentic to her movements on and off the basketball court, Powers points to how the drink connects durability with wellness.
“Longevity is everything if you want to play for a long time. It’s not only what you do on the court when everyone is watching, it’s what you do off the court when no one is watching, and that’s why this Silk Protein partnership is so important to me…recovery means a lot, and what I put in my body means even more. Thirteen grams of protein, 50 percent less sugar, three grams of fiber, you can’t beat that,” she says.
Powers stresses her commitment to Silk Protein started well before she locked arms with the brand for the Power Assist campaign, and her loyalty is steeped in convenience and favorable results. With an intense travel schedule that ramps up during the WNBA season, she says the beverage allows her the nutrients and recovery components she needs to thrive on the hardwood.
Powers passionately says, “Plant based protein is really important to me, and now they (Silk Protein) have something that you can grab and go. Silk Protein has made it so easy for me.”
From smoothies and coffee to lattes and protein shakes, Powers also makes it clear that Silk Protein is not exclusive to athletes, and the beverage is a viable option for the everyday woman desiring recovery, relaxation and prioritizing her wellness. The basketball star also highlights self-love as the perfect pairing for incorporating healthy options into daily routines.
“It’s not all about our outer appearance. We live day to day, and sometimes you can get lost and forget about yourself…First take care of your mental health and make sure you have some self-care days,” she states.
Powers hopes her wholistic approach to wellness inspires others and continues to anchor her success as she moves into her eleventh WNBA season. With progress and recovery as her prime focus, the Indiana Fever guard is clear on her strengths and areas of growth going forward.
“I’m going to continue to bring that gritty aggressiveness that I bring and my mid-range game…Also, I’ve been working on knocking the three-point shot down with ease,” she says.
With Silk Protein and a positive outlook as her faithful sidekicks, basketball fans can look forward to Powers having her best professional showing yet.
The post Aerial Powers Partners With Silk Protein For Power Assist Campaign appeared first on Essence.
