All Black Americans Need To Know About the ‘We Ain’t Buying It!’ Boycott Starting Black Friday
Black organizers are turning spending into power with “We Ain’t Buying It!” — a movement to reclaim, redirect, and resist economic control this Black Friday and beyond. The post All Black Americans Need To Know About the ‘We Ain’t Buying It!’ Boycott Starting Black Friday first appeared on The Root.
Black News 
With so much political tension and turmoil, it’s no wonder folks are looking to make a bold economic statement when it counts the most. While policies under President Donald Trump’s administration continue to impact our communities, a growing coalition is urging Black America to turn their spending power into a sustained movement through Black Friday and beyond.
The call to action known as “We Ain’t Buying It!” — led by organizer LaTosha Brown of Black Voters Matter — aims to reclaim, redirect, and resist…putting our dollars to work for Black communities and collective power.
“Our first priority is to reclaim our economic power. Second, we must redirect our spending. We’re asking folks to buy Black. Buy local — from Black businesses and from women-owned businesses,” Brown told The Root. “We are going to have to really think about how we take care of ourselves, and how we take care of our community,” she added, citing our vulnerability amid a volatile economy.
The Mission
According to Brown, the campaign isn’t just a boycott — it’s an economic action asking Black Americans to redirect their spending toward Black-owned and women-owned businesses, local shops, and institutions that strengthen the community. The goal is to build unity, increase consumer consciousness, and invest in Black wealth, starting this Black Friday and continuing beyond.
Brown says there’s no time like the present to anchor economic stability, especially as social programs are being eroded by what she calls “the Big Egregious Bill” — a play on Trump’s controversial One Big Beautiful Bill, which cuts food assistance, health care, education programs and more, per Legal Defense Fund.
Everything About The Boycott
The lead organizer clarified that this isn’t your standard boycott. The “We Ain’t Buying It!” campaign seeks to transform careless spending into real “consumer consciousness,” understanding that our dollars matter, and should be directed into strengthening our own institutions. “We’re asking Black folks to resist. This is not a moment we are powerless,” Brown said.
“I want to make this clear. ‘We Ain’t Buying!’ is an economic action,” she explained. “Some people are protesting… some people are deciding not to spend at those companies they normally would. Some people are deleting apps.
“This isn’t just a boycott — this is an economic action,” the organizer clarified.
Brown hopes this campaign will encourage folks to be more mindful when giving money to corporations and choose to redirect those funds to build Black wealth instead. And as we approach the 70th anniversary of the Montgomery Bus Boycott, she urges Black folks to reflect on that powerful moment of unity and say “we’re still saying no” in 2025.
Unity is the Way Forward
“They were aligned, they were disciplined, and they created solutions to provide that need. We’re hoping we can revisit that strategy at this moment,” Brown said. “We need to start thinking of ourselves, as a Black nation within a nation.”
“We have always had to be the ones who had us. I hope in this moment, we totally reclaim and anchor down in models that build community,” the organizer concluded.
The post All Black Americans Need To Know About the ‘We Ain’t Buying It!’ Boycott Starting Black Friday first appeared on The Root.
