Bad Bunny Is Launching the Benito Antonio Collection, Rooted in Identity & Culture, With This Fashion Retailer
The Boricua star presents his point of view through a 150-piece collection.
Black News 
Bad Bunny and Zara have teamed up for the Benito Antonio collection, inspired by the Puerto Rican artist’s own style.
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Revolving around Bad Bunny’s point of view, the 150-piece collection — created alongside his longtime creative director, Janthony Oliveras — includes graphic tees, vibrant bottoms, oversized essentials, caps and textured pieces.
“My role was to bring Benito’s style to life as it exists today, not last year’s, not next year’s. Right now,” Oliveras said in a press statement. “Being so close to him gave me a real sense of certainty: with every new piece we created, I could genuinely picture him wearing it. By the second trip to A Coruña, when we had the first samples in hand, I knew we had captured his essence. There’s something very special about this collaboration — it’s the coming together of two different worlds united by language, and Zara gives us the opportunity to share that globally in a way that feels accessible to everyone.”
“I want people to feel like they’re stepping into a dream,” he continued. “I want them to understand that simplicity doesn’t have to mean boring.”
The collection’s visual identity was closely developed by the “Baile Inolvidable” singer in collab with M/M Paris, drawing from details of everyday life in Puerto Rico: electric poles, street infrastructure, handmade textures. The creative campaign was shot on the island by Bunny’s longtime video director and photographer, STILLZ.
Bad Bunny first teased his collaboration with Zara in February when he wore a custom-made all-white outfit at the Super Bowl LX halftime stage in California. More recently, he wore a custom-made all-black tuxedo at the 2026 MET Gala in New York that he designed and executed with the Spanish clothing brand.
The Benito Antonio collection will be available at 12 a.m. local time in all markets beginning May 21 at in select Zara stores worldwide and via the retailer’s website.
See more photos of the collection below:
