From Tokyo to the US: How -196 is bringing a taste of Japan stateside
-196 vodka seltzer, Japan’s extremely online hard seltzer brand, is in the US – but this wasn't your standard expansion story

From X-Pop to Sonny Angels to matcha, products of Japanese culture, known for its respect for craftsmanship and process, have seeped into global popular culture in recent years. This has been especially felt in the United States, where, in New York specifically, there arehellip;
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