G-Unit x Reebok is back and nobody is calm about it
Before the collaboration became a cultural reference point, it started with an album. When 50 Cent released Get Rich or Die Tryin’ in 2003, he was already one of the fastest-rising names in hip-hop. Reebok moved quickly, and the partnership that followed produced the G6, a sneaker that cleared shelves in every colorway it dropped. […] The post G-Unit x Reebok is back and nobody is calm about it appeared first on Rolling Out.
Before the collaboration became a cultural reference point, it started with an album. When 50 Cent released Get Rich or Die Tryin’ in 2003, he was already one of the fastest-rising names in hip-hop. Reebok moved quickly, and the partnership that followed produced the G6, a sneaker that cleared shelves in every colorway it dropped. […]
The post G-Unit x Reebok is back and nobody is calm about it appeared first on Rolling Out.