Issa Rae’s Company Launches A New Micro-Series On TikTok
TikTok and Issa Rae’s HOORAE are launching a new micro-series of content available on TikTok and PineDrama. HOORAE Digital has produced the first series, Screen Time, which launches later this month, according to a press release. This collaboration marks a return to Rae’s digital roots, she said at TheWrap’s Creator x Hollywood Summit. She added that […] The post Issa Rae’s Company Launches A New Micro-Series On TikTok appeared first on POCIT. Telling the stories and thoughts of the underrepresented in tech..
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TikTok and Issa Rae’s HOORAE are launching a new micro-series of content available on TikTok and PineDrama. HOORAE Digital has produced the first series, Screen Time, which launches later this month, according to a press release.
This collaboration marks a return to Rae’s digital roots, she said at TheWrap’s Creator x Hollywood Summit. She added that her team created Screen Time for today’s content audience, with the series launching across TikTok and PineDrama.
Issa Rae launching a series on TikTok
Screen Time opens with a couple on a double date, only to be interrupted by a mysterious figure who hijacks the TV. The couples are forced to spill their secrets or face potential exposure about their relationships and lives. The cast includes Brittney Jefferson (Rap Sh!t), Eric C. Lynch (Queen Sugar), Jasmine Luv (Tell It Like a Woman), Xavier Avila (Shrinking), and Jenna Nolen (À La Carte).
“I’m excited about the opportunity to tell stories in a way that feels premium and elevated, but is concise and available to audiences directly,” said Rae.
“TikTok has become a leader in discovery and supporting creator-led content so partnering with them gives us the platform to ensure our stories are seen and shared across the globe.”
TikTok launching more micro-series content
TikTok will continue to expand micro-series content across several genres. “TikTok is building a new model for micro-series, pairing creator-led storytelling with scaled distribution to reach audiences faster than ever,” said Dawn Yang, Global Head of Entertainment Partnerships at TikTok.
“We’re actively investing in the micro-series space and excited to partner with innovators like Issa Rae to bring bold, story-driven content to life across TikTok and PineDrama.”
Image: Dan Doperalski
The post Issa Rae’s Company Launches A New Micro-Series On TikTok appeared first on POCIT. Telling the stories and thoughts of the underrepresented in tech..
