Meet Loki, the musical maestro behind Gucci’s new era of sound
After a decade soundtracking Demna’s dystopian Balenciaga shows, the artist formerly known as BFRND is reintroducing himself with a new gig at Gucci
Black News 
Though we may feel like we’re meeting Loki for the first time, this is merely a reintroduction. For the past decade, the artist formerly known as BFRND has been behind some of fashion’s most dystopian runway soundtracks, having cut his teeth in the goth and metal underground of southern France. As BFRND, the artist alchemised industrial noise and pounding electronics forhellip;
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