The horny, hopeful world of vertical micro-romances

Millions of us are hooked on bite-sized love stories made for our phones – but why?

The horny, hopeful world of vertical micro-romances
Screenshot 2026-09-30 at 10.31.43 AM

Once a week, Joshua Colón, a photographer based in New York, goes to his friend’s house to watch TV. Like clockwork, the two friends prepare popcorn, candy, and settle in for their ritual. Except it’s not HBO or Hulu they’re firing up, but YouTube Shorts. Instead of traditional TV, they’re watching microdramas, AKA very short, very cheesy episodic series created specifically for smartphone viewing. Colón first discovered microdramas through trailer-like Instagram ads, which werehellip;

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