What are ‘fantasy notes’? Inside perfume’s weirdest new obsession

From kitten fur to wet concrete and doll heads, fragrance notes are becoming more abstract and conceptual. But how do you create notes for a smell that doesn’t exist?

What are ‘fantasy notes’? Inside perfume’s weirdest new obsession
fantasy notes fragrances

There is a kitten asleep on your wrist. Curled around your neck. Soft fur brushing against your skin as you sleep. It smells of warm dust and milk, of a sunbeam moving slowly across the bedsheets. Somewhere beyond the door, breakfast is toasting, tea is brewing. The morning is cosy and glowing. You open your eyes.

There is no kitten. Your landlord doesn’t allow pets. There is no bedroom, even – you’re at a desk, mid-afternoon, in a city somewhere busy.hellip;

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