When did waiting in line become the activity?
With queues down the block for everything from froyo to tank tops, joining today’s line epidemic has become a bizarre flex

Karis Hakala, a 24-year-old content creator, moved to New York after college. Eager to explore the city, she soon found herself queuing at the viral Nami Matcha pop-up in SoHo, founded by YouTuber Ashley Alexander. Getting her hands on one of its elaborate flavoured iced drinks took around four hours, she says, but that long stretch of waiting has since paid off. “It was very much worth my time because the content I created at it hashellip;
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