From rappers to nonnas, Demna hits shuffle on Gucci stereotypes for SS27
For the Georgian designer’s third runway show as creative director, at Milan Fashion Week, Demna took inspiration from the characters who have shaped the brand's legacy
Black News 
Everyone has an idea of Gucci in their heads. After Louis Vuitton and its monogrammed handbags, Gucci is the second-most copied luxury brand in the world. For many people, the illegal counterfeit industry is their introduction to the brand – whether they realise they’re looking at a fake or not. And while mass knock-offs are ultimately detrimental to any luxury label, they also result in a wider reach and broadened awareness. You couldhellip;
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