How photographer Maxime Ballesteros shot PUMA’s latest Suede campaign
We speak to the French photographer about shooting PUMA’s latest Suede campaign and the creative process behind bringing “Never Not Suede” to life

Whether we realise it or not, every day we are surrounded by images that require endless hours of collective creativity. From posters on the tube and campaign billboards to magazine editorials and the photographs filling our feeds, every image is the result of different creative perspectives coming together behind the scenes. The photographers, stylists, casting directors, set designers and countless others all leave their mark on the final picture, even if we rarely stop to thinkhellip;
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