The Oscars are moving to YouTube
Source: usatoday For nearly half a century, the Academy Awards and ABC have been as inseparable as popcorn and movies. But in a seismic shift for the entertainment industry, the Academy of Motion Picture Arts and Sciences has announced that the Oscars are officially leaving traditional broadcast television behind. Starting in 2029, the exclusive global […] The article The Oscars are moving to YouTube is from St. Lucia Times.
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Source: usatoday
For nearly half a century, the Academy Awards and ABC have been as inseparable as popcorn and movies. But in a seismic shift for the entertainment industry, the Academy of Motion Picture Arts and Sciences has announced that the Oscars are officially leaving traditional broadcast television behind.
Starting in 2029, the exclusive global rights for the ceremony will move to YouTube in a landmark multi-year deal.
The partnership, which kicks off with the 101st Academy Awards, is set to run through at least 2033. This move signals more than just a change in channel; it represents a fundamental pivot in how the Academy intends to reach a modern, global audience.
By moving to YouTube, the Oscars are getting rid of the cable subscription model in favour of a live, free-to-watch experience. This transition aims to capture younger demographics who have long since traded the living room sofa for a smartphone or laptop.
The shift comes as traditional awards show ratings face stiff competition from social media and streaming giants. By partnering with YouTube, the Academy gains access to a platform that thrives on viral moments, real-time engagement and a massive international user base.
The article The Oscars are moving to YouTube is from St. Lucia Times.
