Valu Jordan Partners With Harley-Davidson Amman to Offer Flexible Payment Solutions

Valu Jordan,  a leading universal financial technology powerhouse in the Middle East and North Africa (MENA), announced a strategic partnership with Harley-Davidson ® Amman,  the world’s leading motorcycle brand, to offer Valu’s flexible payment solutions to Harley-Davidson ® Amman customers.

The collaboration comes as motorcycle use continues to grow in Jordan, both as a practical and efficient means of transportation and as a leisure activity, reflecting the sector’s diverse consumer needs and interests.

The partnership builds on Valu’s strategy to expand its solutions in line with evolving lifestyles and mobility needs in the Kingdom, while meeting the growing demand for innovative financial solutions that offer greater flexibility in managing purchases. It also represents an important step for Harley-Davidson ® Amman in its ongoing efforts to enhance the customer experience by providing more flexible payment plans that facilitate access to its products and strengthen its presence in the Jordanian motorcycle market.

Through the partnership, customers can use Valu’s Buy Now, Pay Later (BNPL) solution at Harley-Davidson’s ® Amman supported point-of-sale terminals to purchase motorcycles and gear through a seamless and fast digital experience via the Valu app. The solution offers flexible payment options and installment plans tailored to customers’ financial capabilities and approved credit limits.

“At Valu, we are committed to staying ahead of the Kingdom’s economic developments and the evolving needs of modern consumers, including innovative mobility solutions and other sectors experiencing shifts in consumer behavior. Our partnership with Harley-Davidson ® Amman gives customers greater flexibility when purchasing motorcycles and gear, enabling them to benefit from financial solutions that meet their needs and align with their growing aspirations for motorcycles. It also enhances access to the brand’s products while offering a more convenient purchasing experience.”

– Mohammad Al Yousef, CEO, Valu Jordan

“Through this partnership, we look forward to better meeting our customers’ needs and enhancing their experience with the Harley-Davidson ® Ammanbrand, in line with the evolving use of motorcycles and the growing interest in them across the Kingdom.”

– Nidal Mahyar, CEO, Harley-Davidson ® Amman

Through this partnership, Harley-Davidson ® Amman joins Valu’s expanding network of partners in Jordan, which spans diverse sectors that cater to individuals’ needs and lifestyles. With this growing network, Valu continues to strengthen its presence in the local market by offering flexible payment solutions and digital financial experiences that evolve with changing consumer needs, giving customers greater choice and flexibility in managing their purchases.