704 Launches New Era with Southern Soul Anthem “SLIDE” Featuring Anthony Hamilton
For years, audiences across the Carolinas and beyond have known him as Mr. 704, a respected lyricist, songwriter, and performer whose music has consistently reflected the culture, pride, and spirit of the region he calls home. Today, as he enters a new chapter in his career, the artist is embracing a streamlined identity simply known…
Black News 
For years, audiences across the Carolinas and beyond have known him as Mr. 704, a respected lyricist, songwriter, and performer whose music has consistently reflected the culture, pride, and spirit of the region he calls home. Today, as he enters a new chapter in his career, the artist is embracing a streamlined identity simply known as 704 — a rebrand that represents both artistic growth and a renewed vision for his future in music.
Leading this new era is his latest single, “SLIDE,” featuring Grammy Award-winning singer-songwriter Anthony Hamilton.
More than a Southern Soul record, “SLIDE” is a celebration of Carolina culture, connection, and community. Built on smooth melodies, soulful vocals, and a laid-back groove, the song brings together two artists whose roots run deep in the Carolinas. The result is a record that feels authentic, timeless, and perfectly suited for summer gatherings, steppers events, family reunions, cookouts, rooftop parties, and grown-folk celebrations everywhere.
While many records chase trends, 704 set out to create something different.
“This wasn’t about creating another line dance record,” says 704. “It was about creating a feeling. The Carolinas have always had their own soul, their own style, and their own way of bringing people together. ‘SLIDE’ represents that connection. It’s music people can enjoy together, whether they’re dancing, celebrating, or simply enjoying life.”
The collaboration with Anthony Hamilton adds another layer of authenticity to the project. Hamilton’s unmistakable voice and emotional delivery blend seamlessly with 704’s signature melodic storytelling, creating a record that honors Southern musical traditions while introducing a fresh perspective for today’s audiences.
Long before Southern Soul experienced its current surge in popularity, 704 was building a loyal following through music rooted in real-life experiences, Southern culture, and heartfelt storytelling. His breakthrough project, Welcome to Charlotte, helped establish him as one of the Carolinas’ most recognizable independent voices, earning attention throughout the South and opening doors to collaborations and appearances alongside artists including Nipsey Hussle, Sean Paul, YoungBloodZ, and 8Ball & MJG.
Throughout his career, 704 has remained deeply connected to his Carolina roots. One of his most recognized lyrical declarations, “Carolina blue made me Carolina true,” became more than a memorable line—it evolved into a statement of pride and loyalty to the culture that shaped him.
Now, with a simplified name and a sharpened creative focus, 704 is positioning himself for a new phase of influence. The rebrand signifies more than a name change; it reflects an artist who has evolved while remaining true to the authenticity that earned him respect in the first place.
As listeners continue searching for music that feels genuine, soulful, and uplifting, “SLIDE” arrives as a refreshing reminder that connection still matters. The single encourages audiences to slow down, enjoy the moment, and celebrate the relationships and experiences that bring people together.
With momentum building across Southern Soul audiences, steppers communities, DJs, and tastemakers nationwide, “SLIDE” is quickly becoming one of the season’s most talked-about records and a defining introduction to the next chapter of 704.
“SLIDE” featuring Anthony Hamilton is available now on all major streaming platforms.
