Dua Lipa Sues Samsung For Allegedly Using Her Face On TV Boxes: ‘Deliberate Misconduct’
The "Levitating" superstar says the huge company plastered her image on cardboard boxes for TVs in a massive "theft" of her identity rights.
Black News 
Dua Lipa is suing Samsung over accusations that the electronics giant used her image without permission on the packaging for televisions – and has ignored her “repeated demands” to remove it.
In a lawsuit filed Friday (May 8) in Los Angeles federal court, attorneys for the “Levitating” superstar said a photo of her face has been plastered on cardboard boxes for Samsung TVs, violating both the copyrights to the image and her likeness rights.
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Despite multiple cease-and-desist letters, Lipa says the Korean company hasn’t done anything at all about the problem, forcing her to go to court to address it.
“Samsung’s response has been dismissive and callous, and the infringing products remain on the market to this day,” her lawyers write in the lawsuit, obtained by Billboard. “Samsung’s infringing conduct — using Ms. Lipa’s assets for zero consideration — makes a mockery of her hard work.”
And Lipa’s lawyers say it was no small misprint. They claim her face appeared on a “significant portion of the televisions sold by Samsung in the United States” during all of 2025 and 2026. They’re not only seeking at least $15 million in damages for infringement, but also a portion of the “immense” profits the company made on all those TVs.
A spokesman for Samsung did not immediately return a request for comment on Monday.
At a time when music stars are facing a complex array of deepfake videos and voice cloning from bad actors on the internet, Lipa’s dispute with Samsung is almost confusingly simple. She claims one of the world’s most valuable companies overtly used a huge celebrity to sell televisions, without any sort of licensing deal or even outreach.
“Ms. Lipa’s face was prominently used for a mass marketing campaign for a consumer product without her knowledge, without consideration, and as to which she had no say, control, or input whatsoever,” her lawyers write. “Ms. Lipa did not allow and would not have allowed this use.”
Making the matter all the more straightforward is that Samsung allegedly used an image actually owned by Lipa, which was snapped backstage at Austin City Limits in 2024. Lipa would still have been able to sue if the photo was taken by a third-party photographer, but her ownership of the copyright gives her another powerful weapon to use in the lawsuit.
She says the use of her image has been effective – falsely suggesting to consumers that she had endorsed Samsung’s TVs. “I wasn’t even planning on buying a tv but I saw the box so I decided to get it,” one fan alleged wrote on social media. “If you need anything selling just put a picture of Dua Lipa on it,” another allegedly wrote.
Lipa’s lawyers say she first became aware of the problem in June 2025 and immediately demanded that Samsung remove her from the packaging. But almost a year later, she says there’s been no progress.
“Samsung’s arrogance in refusing to stop its infringement confirms its conscious disregard of Ms. Lipa’s intellectual property and personal identity rights,” her attorneys say.
