From hiking to hotpot, lonely consumers in China fuel $7.4bn companionship economy

On the stone steps leading up Mount Tai, one of China’s best-known peaks, hikers can book and pay for “climbing buddies” to walk with them, carry bags and take photos for a few hundred yuan.

From hiking to hotpot, lonely consumers in China fuel $7.4bn companionship economy
On the stone steps leading up Mount Tai, one of China’s best-known peaks, hikers can book and pay for “climbing buddies” to walk with them, carry bags and take photos for a few hundred yuan.