More than music and dance: how Southern Africa’s festivals drive jobs and growth

Unesco revealed that 10 major festivals in nine countries in Southern Africa generated more than R195m in 2024 and created nearly 3,000 jobs, highlighting their vital, yet often overlooked, role in driving economic growth and social development.

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Dec 29, 2025 - 08:16
More than music and dance: how Southern Africa’s festivals drive jobs and growth
Unesco revealed that 10 major festivals in nine countries in Southern Africa generated more than R195m in 2024 and created nearly 3,000 jobs, highlighting their vital, yet often overlooked, role in driving economic growth and social development.
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