How Much Have Justin Bieber’s Streams Continued to Rise Post-Coachella?

Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. 
 
This week: Justin Bieber’s post-Coachella streams continue skyward, while more modest gains await his two fellow Indio headliners, and a Village People song gets virally recontextualized (again).

Bieberchella Not Over Yet: Justin’s Streams Still Going Up Several Days After Headlining Set

Billboard reported on Tuesday that Justin Bieber enjoyed the biggest streaming day of his 2026 on Sunday (Apr. 12) — following his much-buzzed-about headlining set at Coachella, where he mostly performed songs off his Swag album, outside of a mid-set run of playing his old songs on YouTube and singing over them. He amassed 24.6 million streams that day, his highest total since July 18, 2025. 

Well, the 12th’s run as The Bieb’s biggest day of the year lasted all the way to the 13th. On that Sunday, Bieber’s official on-demand U.S. streams increased to just over 29 million — a gain of around 20%, according to early data provided by Luminate. And then sure enough, the 13th handed the title to the 14th, as his catalog racked up 30.9 million that Monday, a 7% gain. (All in all, his streams are up 314% from Apr. 5, when he notched under 7.5 million total daily streams, with that number increasing every day since.) 

Bieber’s Swag songs are obvious beneficiaries from the bump, since that’s the album he drew the majority of his set from. His two big hit singles from the LP, “Daisies” and “Yukon,” have both seen their streams double in the three days following his Coachella appearance (Apr. 12-14) from the equivalent period the week before (Apr. 5-7), with the former up 138% to 4.6 million streams and the latter up 109% to 4.3 million. (The full Swag album has amassed a combined 21.6 million streams over that period, a 208% gain from the week before.) 

But his back catalog is seeing some massive gains as well. “Baby,” his 2010 national breakthrough alongside Ludacris, is up 220% to 3.7 million streams over that same period, while “Confident,” his fan-favorite 2013 collab with Chance the Rapper, has spiked 270% to 3.2 million. And the biggest bump of all was reserved for his Believe-era 2012 Nicki Minaj teamup “Beauty and a Beat,” which has racked up a jaw-dropping 5.1 million streams over that time period — a 390% gain — while even entering the top five on both the Spotify Daily Top Songs USA chart and Apple Music’s real-time songs listing. 

All in all, the bump Bieber is seeing off his Coachella headlining set is more akin to the gains usually seen by recent halftime headliners at the Super Bowl — and not even all of them have seen spikes like this. It should have a fascinating impact on the rest of Bieber’s 2026, and may very well result in him being a major presence on the Billboard charts next week. – ANDREW UNTERBERGER

Don’t Forget About the Other Coachella Headliners: Sabrina Carpenter & Karol G Also See Catalog Gains

While Justin Bieber dominated the headlines and the streaming charts following his much-anticipated, internet-captivating Coachella comeback performance, he was of course just one of three headliners the festival greeted last weekend. The other two, Sabrina Carpenter and Karol G, have not posted streaming gains as unprecedented as Bieb’s, but have also seen their catalogs trend up as a result of their performances. 

Carpenter, who headlined on Friday — as she predicted she would back when she performed at the fest in 2024, as she closed her “Nonsense” performance with “Coachella, see you back here when I headline” — totaled nearly 50 million streams over the four day period following her set (Apr. 11-14), according to early data provided by Luminate, up 40% from the same period the week before. Her Man’s Best Friend album (including new single “House Tour,” which she kicked off her set with) was responsible for 23.1 million of those streams, up 58% from the prior week. 

Meanwhile, Karol G, who closed out the weekend as the Sunday night headliner, totaled nearly 15.9 million streams across the two days following her set (Apr. 13-14), up 51% from her catalog streams the same period the prior week. Of those nearly 16 million streams, 5.1 million were for songs from her 2025 album Tropicoqueta, which her set pulled from heavily — a gain of 67% from the previous week.

And outside of the headliners, some other buzzy acts saw modest streaming gains: KATSEYE, whose Friday set on the Sahara stage was nearly as hyped (and as packed) as Carpenter’s Coachella Stage performance, posted 21.6 million streams in the four days following its performance, up 74% from the previous period. (Much of that was also due to the Thursday debut of new single “Pinky Up”; not counting that song, its catalog was up 17% to 15 million.) And Slayyyter, the rising dance-pop artist whose Worst Girl in America album recently became her first Billboard No. 1 after debuting atop Dance Albums, racked up 5.7 million streams in the four days following her Friday performance, a 15% gain from the week before. – AU

How Much Did Streams Increase for Alicia Keys’ ‘Try Sleeping with a Broken Heart’ After ‘The Drama’ Synch? 

The Drama, A24’s subversive, Kristoffer Borgli-helmed romantic black comedy starring Zendaya and Robert Pattinson, has emerged as one of the buzziest films of the year — and its soundtrack is benefitting from all the chatter. 

Amongst a soundtrack primarily comprised of ‘50s and ‘70s folk tunes, Alicia Keys’ 2009 fan favorite “Try Sleeping with a Broken Heart” immediately struck a chord with audiences during the film’s wedding portrait shoot scene. Naturally, the scene both introduced the song to those unfamiliar and triggered key memories for those who grow up with it, leading to impressive streaming gains. According to early data provided by Luminate, “Try Sleeping” collected 201,000 official on-demand U.S. streams during the five-day period including The Drama’s theatrical debut (April 3-7). A week later (April 10-14), that figure jumped 36% to just under 275,000 official streams. 

Notably, “Try Sleeping” was already posting small increases over the past two and a half months. The biggest trigger happened to be Keys, who shared a sweet clip of she and Karol G belting out an impromptu duet of the song during the Latin pop sensation’s Con Cora Land Benefit Gala on March 22. A few weeks before that clip hit social media (Feb. 13-19), “Try Sleeping” logged 171,000 official on-demand U.S. weekly streams. A few weeks after the video made the rounds (April 3-9), the song leapt 80% to over 310,000 official weekly streams. 

Some might argue that “Un-Thinkable” slightly overshadowed “Try Sleeping” back in 2009-2010, but now the latter can enjoy its day in the sun all by itself. — KYLE DENIS 

Why Is Village People’s ‘In the Navy’ Trending Again? 

Village People is popping off on streaming — and it’s not because of their classic “YMCA” anthem. “In the Navy,” their other 1979 Hot 100 top five hit (No. 3), is back in rotation thanks to the coalescing of two TikTok meme challenges. 

On Feb. 24, TikTok user @/brenton_kerr posted a TikTok animatedly dancing to “In the Navy,” and his eccentric style earned the clip nearly 11 million views and over 1.5 million likes. Two other trends were brewing at the same time. First, more users were posting about the proliferation of propaganda on American TikTok in the wake of the Iran War; second, a push-up-centric fitness challenge set to Timbaland and Fatman Scoop’s “Drop” was steadily growing. Eventually, these trends folded into each other, resulting in a push up challenge set to the chorus of “In the Navy,” with users jokingly pointing out how prepared (or not) they are should they be drafted into the war. While some users picked up on the song’s sexual innuendo, that wasn’t the case for everyone. 

The week before user @/brenton_kerr’s post (Feb. 13-19), “In the Navy” pulled just 52,000 official on-demand U.S. streams. Over the past two months, that figure exploded an eye-popping 1,668% to over 927,000 official on-demand U.S. streams last week (April 3-9), according to Luminate. On TikTok, the official “In the Navy” sound plays in nearly 2,000 posts; an unofficial sound can be heard in another 32,000 clips, and  the unofficial sound playing in @/Brenton_kerr’s post appears in 18,000 additional TikToks. The official sound also plays in nearly 9,000 Instagram Reels. Village People also got in on the fun, sharing several throwback posts featuring the track over the past few weeks.

No matter the generation, Village People always seem to find themselves in the center of discourse that combines politics and music. — KD